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How To Identify And Avoid “Tech Hype”

Today, there’s a fine balance between not getting swept up in the hype of new and intriguing technologies that promise runaway success for your business and not getting left behind by competitors due to stubbornness and failing to incorporate new technological methods and systems into your business model.


We at Texaport have created this quick guide to help you with identifying these hyped pieces of tech so that you don’t waste time and resources investing in them, either at all or too early.


Identifying What Tech Is Useful To You

The best way to do this is to try to take a step back and understand when a new tech device could be a merely fun and entertaining gimmick, and steer clear of them, at least temporarily until they otherwise prove their worth. Having access to expert IT consultancy is a very useful thing, as they can provide you with up-to-date information on what works and what doesn’t. If there’s hype around a certain piece of technology, then there’s usually a reason for it, of course. However, the hype itself could be inflating the prospects or current applications of a device or piece of software when it doesn’t really have much use to you other than being a fancy trinket.


Working With IT Consultants

When working with an IT consultancy, you’ll be able to benefit from a wealth of strategic expertise and experience in everything, such as IT support, advice, and even strong project management. While IT consultancy does have a hand in providing you with IT support and setting up your new systems, they are much more integral to your business’s success than you’d think. There would have been no digital transformation without IT consultants keeping on top of these advancements and implementing them into innovative business models, and so it’s in your best interest to take these experts seriously.


How Else Can IT Support Help

Having tech and IT support at hand is essential for any business as they can assist you with numerous things, no matter how in-depth your technological systems are. If your systems are complex, they may require regular maintenance and 24/7 support at hand in case things go awry. And if your systems are not up to par with competitors, you’ll want to find a good IT consultancy that can upgrade your systems and offer you advice on what things need changing and how new technologies can assist your company, encouraging further success.


When To Give In To The Hype

There are many pieces of tech that generated significant hype over the years, which are still going strong today, with new iterations being developed every year. Take smartphones, for example. Having no access to a quality smart device like this can seriously restrict your ability to conduct your business efficiently. Early founders back in the day will have found more success than their competitors. Likewise, understanding when a new piece of technology will take off and benefit you and your business can set you ahead of the game. Work with your IT consultancy and take the time to identify whether a certain technology will be genuinely useful to your business or not, and then discuss how it could be best incorporated into your model.


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